Purple Goldfish Franchise Edition

The Ultimate S.Y.S.T.E.M. For Franchisors and Franchisees

By: Stan Phelps, Tiffany Dodson

Narrated by: Virtual Voice

Packed with over 100 best-practice examples, Purple Goldfish Franchise Edition focuses on the six keys to creating a successful franchise S.Y.S.T.E.M. and a dozen ways to create a signature customer experience. The end result is engaged successful franchisees and a consistent brand experience.

Although the original Purple Goldfish was written about customer experience, the same principles apply equally to franchisees. This book covers both in five parts: Part One provides background on the Purple Goldfish concept. Part Two examines how successful franchisors create scalable models through the S.Y.S.T.E.M. framework. Part Three focuses on how to create your own Purple Goldfish. Part Four distills the top five takeaways. The final section, Part Five, shares bonus content on types of Purple Goldfish and provides recommendations for additional reading and inspiration.