Renier van Rooyen

The father of PEP

By: Johann Van Rooyen

Narrated by: Virtual Voice

This is an account of how one man ate, slept and drank his business, of his dreams and vision, and of his ambition and drive to succeed in the uncompromising 1950s - 1980s South African business world. And of how, in the process, He elevated himself from a meager and humble existence with little formal business education or training, to create a retail super-company with a borrowed R1,000, into one of the largest retail companies in the world with sales of over R90 billion. By giving substance to an idea of selling discount clothing for cash, Renier van Rooyen found a way of achieving his ambition, became a multi-millionaire and a global citizen, but never lost his humanity and respect for his fellow citizens of all races in South Africa.