Scientific Advertising Today

By: Tony Melvin

Narrated by: Torry Clark

Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur Tony Melvin has taken Claude's original work and isolated 114 Marketing Laws that apply today. Never before has Claude's work been presented with such clarity. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise! Buy and listen to this audiobook.

©2015 Tony Melvin (P)2015 Tony Melvin

scamned

I thought this was a seperate book from the original since it has a different name and subtitle. Feel like I got decieved and will be getting a refund shortly.

Its a shame that audible allows people to steal book credit. This "author" should be removed from Audible.