Sobriety Marketing
How to Ethically Market to your Ideal Client
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Audible Standard 30-day free trial
Sobriety Marketing
Buy for $9.99
-
Narrated by:
-
Virtual Voice
-
By:
-
Winston Bromley
This title uses virtual voice narration
Sobriety Marketing: A Mission Guide for Treatment Centers, Rehabs, and Healing Organizations
How do you reach the right people - ethically, compassionately, and compliantly - when lives are on the line?
Sobriety Marketing is a practical, trauma-informed playbook for addiction treatment and mental health leaders who want growth without gimmicks. Built from 26+ years in marketing and 7+ years serving recovery programs, this book replaces pressure tactics with systems that earn trust and convert with integrity.
Grounded in real-world execution, you'll learn how to build an ethical marketing engine for treatment centers, rehabs, detox, IOP/PHP, sober living, and trauma programs-from avatar creation to landing pages, content, PR, paid ads, retargeting, AI & automation, SOPs, and reporting.
Inside, you'll discover:- The 2:11 Test: A safety-and-tone check for every ad, page, email, and post.
- Avatar Development that sees the person behind the "lead" and speaks to families, alumni, veterans/first responders, executives, and more!
- Content That Converts (Without Being Salesy) using consent-first storytelling and trust KPIs.
- Paid Ads & Ethical Retargeting tuned for high-intent, compliant campaigns.
- AI & Automation, Human-First: Scale your presence without losing heart (HIPAA-aware guardrails).
- Execution Rhythm: Daily/weekly/monthly plans that prevent burnout and keep you consistent.
- SOPs + After-Action Reviews so your brand stays steady through staff changes and growth.
- PR, Podcasting & Partnerships to borrow trust and expand reach-ethically.
Who this book is for
Founders, CEOs, COOs, CMOs, Marketing/Comms leaders, admissions directors, and agency partners serving addiction treatment and mental health organizations who want right-fit admissions, faster time-to-support, and lasting reputation.
Why this book exists:Author Winston Bromley writes from a personal mission shaped by loss, recovery work, and a second chance at life. This isn't marketing theater. It's a field-tested operating system for ethical growth - so more people get the help they need, when they're finally ready.
Marketing in recovery should protect dignity and drive real access to care - this is your Guide.
A Step-By-Step Mission-Driven Guide for Consistent, Right-Fit Admissions:
200+ Pages