Social Media Explained

Untangling the World's Most Misunderstood Business Trend

By: Mark W. Schaefer

Narrated by: Mark W. Schaefer

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

The six questions that lead you to a social-media strategy

Key ideas on resources, measurement, and deployment

Answers to the toughest questions about social-media marketing

Highlights of the major social-media platforms

©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer

Want a great overview of social media? This is it!

What made the experience of listening to Social Media Explained the most enjoyable?

I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

intro to socials...

great book to introduce you to social networks in an easy to understand presentation.. cheers!

Novice 2 Expert; a great exlerience!

No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

Hard hitting, actionable suggestions

Sprinkled with Mark’s classic sense of humor, this is an easy read, packed full of great, timely information. I found several new insights in every chapter. Highly recommended!

. Not worth your money

If you already know social media , which everyone in present world knows . Not worth spending money.