Sponge

Leadership Lessons I Learnt from My Clients

By: Ambi Parameswaran

Narrated by: Ranjan Kamath

Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.

Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’.

This book is an attempt to walk us through some of those dialogues - both the illuminating and the difficult aspects of them - to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

©2018 Ambi Parameswaran (P)2019 Audible, Inc.

Fantastic audio book

I loved this book from start to finish. It is well written and easy to listen to. The lessons that Ambi articulates are parables in real life too. He makes the characters come to life and the lessons learned are very appropriate. Looking forward to listening to his next audiobook.