Street Tricks

As the Mad Men Period Was Winding Down, Mine Was Just Beginning

By: Phil Waggoner

Narrated by: Brady Waggoner, Dave Kowert, Gene King, Berk Wasserman, Michael Goldman, David Ebeling, Phil Waggoner

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning.

STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical "user research" techniques that identify purchasing motivators. It’s a process one wouldn't expect from a small advertising agency. It's an easy-to-understand fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Phil Waggoner (P)2023 Phil Waggoner

Entertaining Lessons in Differentiation

In our often thankless business it’s hard to know when you’re doing exactly the right thing. Street Tricks helps define that path.

Fantastic Stories and Lessons!

Such a fun listen! Street Tricks focuses on the core of good advertising through Phil Waggoner’s own experiences with major and local brands. It’s full of heart, passion and humanity. You can tell how much care was put into the text and audio recordings.

If you want to know more about the advertising industry, add this book to your list. You won’t be disappointed.