Sway

Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

By: Christina Del Villar

Narrated by: Mikhaila Aaseng

Gain Influence and Deliver Results

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. You will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, you will learn how to build a Map of Influence that identifies all the ways you can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.

With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Christina Del Villar (P)2022 Greenleaf Book Group

A good introduction into marketing strategy

Good intro book for marketing strategies. Easy to follow with clear chapters. PDF is attached.