THE THIRD SPACE

The Scalable New Business Model Financial Advice Professionals Have Been Searching For

By: Philip Calvert

Narrated by: Virtual Voice

The financial advice profession is changing faster than at any point in the last twenty years. Consumer Duty, shifting client expectations, falling visibility and engagement on social media, rising costs and the arrival of AI are reshaping how advisers attract, serve and retain clients.

For many, the traditional advice and planning model still works well – but largely for ideal clients who already fit the mould.
But what about everyone else?

The people who need guidance, education, clarity and reassurance long before they need regulated advice? And what about the huge number who still need ongoing help but no longer fit within the constraints of an annual service model?

This is the question The Third Space answers.

The Third Space is a new, scalable business model for modern financial advisers, financial planners and those developing financial coaching skills – a middle layer that sits between public content and full regulated advice. It combines the best of human connection, education, community and modern technology (including AI assistants) to help advisers:

• reach people who aren’t yet ready - or right for full advice
• nurture future clients at scale
• deepen relationships with existing clients and professional connections
• build predictable recurring revenue
• strengthen retention across generations
• dramatically increase the visibility of their marketing

Unlike social media, where only a fraction of your audience ever sees your content, The Third Space creates a controlled environment where your message is actually seen, absorbed and acted upon. Advisers stop “posting and hoping” and start building real engagement, trust and momentum – with their marketing becoming a core part of their overall proposition.
Inside this book, you’ll discover:

• why because of Consumer Duty 335,000 clients lost ongoing advice in 2024 – and what it means for the future of the profession
• why much of today’s adviser marketing goes to waste, and the simple shift that fixes it
• how the advice gap is evolving and why it has become a major commercial opportunity when approached with the right business model
• how AI can enhance the adviser’s role without replacing human judgement
• how educational based online communities attract high value clients at lower cost whilst also adding massive value to existing clients
• how to build a more resilient business that grows by introducing new income streams
• how to future-proof your firm without abandoning your core proposition
• In short: how to build a modern advice business that is more scalable, more visible and more relevant – while staying human at its core.

Whether you’re a business owner, an employed adviser preparing for your own practice, a directly regulated firm or simply an adviser who feels the profession is ready for something new, this book uses real-life examples to reveal the startling opportunities hidden in plain sight.

The surprise? Many advisers already have the raw material they need – years of experience, an instinctive desire to help and dozens of everyday conversations that could be turned into high-value educational assets. The Third Space simply gives you the structure and strategy to use it.

You don’t need to overhaul your business.
You don’t need to become an influencer.
You don’t need to post more on LinkedIn
.
You only need to open the door to a new way of engaging the people you’re already trying to serve. You can start small with a complementary offering alongside your current proposition, or build a full-scale community from day one – The Third Space explains step-by-step how to get started.

The Third Space is where real human connection meets modern technology – and where the future of financial advice begins. And you can get started right here, right now.