Tell Your Story the Walt Disney World Way

Using Disney Imagineering to Make Your Message Heard

By: Louis J. Prosperi

Narrated by: Michael F. Ward

A New Master Class in Imagineering

We all have stories to tell in our lives and our work. Whether it’s presenting a vision to stakeholders, or introducing new concepts and tools to co-workers, or explaining products and services to potential customers, we all have situations where we have to tell our audience—whoever that might be—something they need to know.

But where can we learn to tell these stories more effectively? Walt Disney World of course!

The Imagineers who design and build Disney theme parks are among the world’s best storytellers, and at the heart of their storytelling is effective communication. Disney’s Imagineers employ a variety of tools, techniques, and disciplines to convey specific ideas and experiences to their audience.

In Tell Your Story the Walt Disney World Way, a group of friends take an Imagineering Storytelling tour of the Magic Kingdom at Walt Disney World to learn how the Disney Imagineers communicate with their audience to tell their stories. Along the way, these friends also learn how they can adopt these Disney Imagineering principles to their own lives and jobs to help them tell their own stories.

Everyone has a story to tell.

The question is, how will you tell yours?

©2020 Louis J. Prosperi (P)2026 Louis J. Prosperi