The Apple Way

By: Jeffrey L. Cruikshank

Narrated by: Grover Gardner

Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people.... Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” - Steve Jobs

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

• Make the customer and the product king
• Balance manufacturing with delivery logistics
• Motivate and inspire people outside the company to do your marketing and public relations
• Invent new distribution channels
• Decide on your company image and stick to your guns
• Leapfrog the competition
• Learn from both successes and missteps

©2005 McGraw-Hill (P)2007 McGraw Hill-Ascent Audio