The Artist's Handbook

Artist/Gallery Relationships & Digital Promotion

By: Mark David Hatwood FRSA

Narrated by: Virtual Voice

In this digital age, do you know... • How to approach a gallery successfully? • Work together with them to maximise sales? • Market yourself if you don’t have a representation? • Create effective newsletters? • Create or redesign your website... effectively? • Use social media to create & sustain sales? • Make use of Apps to drive new customers & sales? • How to utilise social media advertising? • How to copyright your work to restrict pirating? Hiscox estimate that online sales of art will reach £6.85 billion ($8.37B) by 2021. Herein are the tools you’ll need to take your share of those sales from one of the UK’s leading digital gallery professionals! Reviews for The Artist's Handbook “...a book that no professional artist or serious amateur can afford not to own.” Dr. Sally Bulgin – Editor of The Artist “A much-needed guide full of invaluable insights. Mark gives generously of his knowledge, gleaned from years of running thriving galleries.” Penny German – Artist “Mark's marketing know-how is second to none. This is what makes him such a success.” Claire Henley – Artist “...this book has instantly motivated me to improve my online presence... concise and to the point.” Klein Martin – Turnstone, Bristol “A rich, informative read, useful for any artist or gallery owner” Jenny Aitken – Artist “Mark is an engagingly honest gallerist.... An invaluable resource which should have a place on all studio bookshelves!” Mari French – Contemporary artist “Any artist who wants to turn pro, or any artist struggling to understand marketing their art, needs this book.” Kim VanDerHoek – Californian Fine Artist

Excelente guía para artistas

El autor da una guía de qué un artista debe hacer y que no a la hora de comenzar a ver su trabajo como un negocio