The Bicycle Book

The Story of a Boy, His Father, a Paper Route and 12 Secrets of Serving Others in Business and Life

By: Steven J. Anderson

Narrated by: Steven J. Anderson

The Bicycle Book takes you on two intertwining paths. One is the author’s fond oftentimes funny tale of being a newbie paperboy at the tender age of 12. Adventures in customer relations become lifetime lessons thanks to Steve’s quirky, brilliantly pedagogical dad, a top advertising executive given to Socratic Q&A dialoguing and mealtime family seminars.

Then, in prescriptive information for the here and now, the author takes you to "Where People Mean Everything" in a series of clear, eminently do-able lessons to....

• Make your own unique service promise and hew to a high service standard
• Transform service glitches into wins with great recoveries
• Create loyal customers who are more than just satisfied
• Get reliable customer feedback and make the most of it
• Own all you’re responsible and accountable for, no blame or complain
• Forget about giving and start doing good
• Elevate your outlook from just doing to being

There’s much more in story and instruction. It all comes together in final passages that bring the past vividly into the present. And a tear to the eye….

©2022 Steven J. Anderson (P)2022 Steven J. Anderson

Every person with a job should read this book

Definitely getting a print copy of this book and re-reading and completing the exercises
Also giving it to my kids and any future hires at work.

a must read for business, and life

This book is a wonderful lesson (or reminder) of how to approach business and life. "Where people mean everything" is a place we all should focus on getting to. A no-brainer read for business owners. But also for your staff, and your kids, as it's a great lesson for all.