The Creator's Code

The Six Essential Skills of Extraordinary Entrepreneurs

By: Amy Wilkinson, Amy Wilkinson - introduction

Narrated by: Cassandra Campbell

Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes.

Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.

How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.

Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.

The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.

Incredible

This book is highly recommended for anyone with an entrepreneurial or intrapreneurial mind. Great stories and examples!

great book

I really enjoyed it. It contains really excellent insights. And, it allowed me to see what it really takes to make it!

Not original but useful

What was one of the most memorable moments of The Creator's Code?

It does not add anything original to the research, but the stories are inspiring.

What aspect of Cassandra Campbell’s performance would you have changed?

The cadence of the constant Howard Cosell imitation is extremely grating. Not sure I can finish listening.

Great book!

Very well done. Interesting and informative all the way through. I've already recommended it to multiple friends.

decent book

I found the parts about how people have started popular businesses 6o be interesting. Good read...I did zone out a bit, a little bored at points but then it caught my attention again.