The Desired Brand Effect

Stand Out in a Saturated Market with a Timeless Jewelry Brand

By: Tracy Matthews

Narrated by: Tracy Matthews

Ready to stand out in a saturated market with a timeless jewelry brand?

This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.

In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.

You’ll learn how to:

• Consistently attract and expand your audience of true fans and repeat customers.
• Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
• Identify and solve simple to complex problems in your business as you grow and scale.
• Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
• Overcome imposter syndrome and mental hurdles that are common for creative types.

Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.

©2021 Tracy Matthews (P)2023 Tracy Matthews

Critic reviews

"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)

The Best Marketing and Branding Book for Brand Owners!!!

Seriously, if you have a brand, you need this book! It covers all aspects of business from A-Z! And most importantly you will learn how to create a brand that is desirable and how to market and sell you product. It will save you so much time and money, and is really like a business course just for you. I took a “Business Course” somewhere else, but it was vague and not very helpful. The Desired Brand Effect is geared but this is geared towards a retail brand, so trust me when I say, it’ll be the best thing you could do for your business!! Oh I bought a hard copy and the audible, which I just re listed to when walking around NYC.

Must read for any jewelry designer

I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!

Absolutely worth it!

Purchased as soon as the Audible version came out & will be purchasing the paperback as well.

Very valuable

I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.

Outstanding!!

Reading this book should be the first step you take when thinking about making your hobby a viable business. It’s become my jewelry business bible!