The Irrational Mind

How to Fight Back Against the Hidden Forces That Affect Decision Making

By: Spencer J. Fraseur

Narrated by: Marcus Freeman

"Having an understanding of the human mind and how it functions is probably the single most important thing anyone who wants to be successful can do."

We make thousands of decisions every day. In fact, research suggests that an adult brain makes on average about 35,000 remotely conscious decisions on a daily basis. When we were younger, choices were most likely simple. As we get older, our level of responsibility increases, and so does the number of choices that we are faced with on a daily basis. With ever-increasing choices and responsibilities, at least our decision-making process stays the same, right?

In actuality, our decision-making process is broken. It's warped and sometimes even shattered by cognitive bias. Why are we so afraid of sharks or plane crashes yet continue to do far more dangerous things? Why do we instinctively look for patterns to inform our decision-making and bring meaning to our world? Why can't we listen to reason when we need it most?

Join Spencer Fraseur on a journey of real stories of flawed logic and bad behavior in business (and in life) to discover what can be done to overcome the hidden forces that impact our everyday decisions.

©2020, 2021 Spencer Fraseur (P)2022 Spencer Fraseur