The Little Black Book of Innovation

How It Works, How to Do It

By: Scott D. Anthony

Narrated by: Sean Pratt

Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:

• Finding insight
• Generating ideas
• Building businesses
• Strengthening innovation prowess in your workforce and organization

With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-hear for anyone seeking to turn themselves or their companies into true innovation powerhouses.

©2011 Scott D. Anthony (P)2011 Gildan Media Corp

Great information and useful procedures

A great book for any entrepreneur or product designer looking to define and apply innovation towards a goal. I like how the innovation process is broken up into phases like a project.

Top Little Black Book

Many excellent principles to significantly improve anyone's innovative skills in any aspect of your life!

Tres tres bon

J'ai adoré ce livre, j'aimerais en avoir un volume 2. C'est inspirant de voir ce que les gens font.

A great read with real world case studies

Great book on innovation. The author is experienced, knows what he is talking about and provides great case studies across different spheres of business. Don't pass up an opportunity to read this book.

fresh ideas

I enjoyed this book and it provides fresh ideas on how to innovate. A good book to revisit.