The New PR

21st Century Public Relations Strategies & Resources to Reach Millions

By: Naresh Vissa

Narrated by: John Dzwonkowski

PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock. Traditional public relations no longer works. The New PR shares big ideas, secret techniques, and easy-to-use and accessible resources to reach wide audiences...and build your brand through public relations.

©2016 Krish Publishing (P)2016 Krish Publishing

Great Strategies to Navigate PR in the Modern Era

Naresh provides many unique strategies to navigate the field of public relations. Great read and many concepts can be applied to corporate and even government public relations as well. It's also great for an author to delve into how digital marketing and SEO concepts actually tie in to public relations as well, and how to effectively navigate promotion with brand reputation management. Naresh is particularly adept in this area of marketing and would recommend this book to anyone looking to expand their acumen in Public Relations.

Twisting Facts

I listened to about 2 minutes of this and the facts were so twisted and poorly researched that I could not continue. Author misunderstands the publishing industry 100% and uses as the basis of why PR firms are not needed. Hilariously misunderstood.