The New Rules of Influence

How to Authentically Build Trust, Drive Change, and Make an Impact

By: Lida Citroën

Narrated by: Raquel Beattie

Leave the power tie at home. The old rules of influence don't work anymore.

It's time to throw out the old rules of influence and become the leader you've always wanted to be.

A new type of leader is emerging-one with a bold mission who empowers others through transparency and unwavering passion. Modern-day executive presence mandates levels of authenticity and honesty never before seen in the C-suite.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

Greta Thunberg is a powerful example of a new paradigm leader. The Swedish teenager's influence arguably exceeds that of most CEOs or political leaders. The youngest person to be named Time's Person of the Year, she radically upended Swedish politics and world climate policy. Nothing about her conforms to the typical expectations of a leader's executive presence-her power comes from her honesty and genuine passion to make the world a better place.

©2024 Lida Citroen (P)2024 Ascent Audio

Game Changing

I really enjoyed The New Rules of Influence. It’s straightforward and easy to follow, but still makes you stop and think about how you present yourself and how people actually perceive you.

A few things hit home for me, especially with feeling more comfortable being my true self in my messages. Lida also does a great job of tying her insights to her own personal experiences, which makes the book feel even more relatable.

It’s a quick listen, but one that carries a powerful message. If you’re trying to grow, communicate better, or understand your own story more clearly, this book gives you a solid place to start.

Introducing innovation in influence!

Lida performs her work beautifully and eloquently, she was a joy to listen to.

Easy to comprehend and digest but with enough strategy and direction to make you explore yourself.

She provides multiple gems for you to pick up along the way. A evolve and explore them in your own time as you work on yourself, your story, and pushing you to follow through with action!

Now for a second listen, to take more notes!

-Saul G