The Persuasion Equation

Influence Others with the Science of Persuasive Psychology

By: Modern Psychology Publishing

Narrated by: Terry F. Self

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say?

You guessed it - persuasion!

The art and science of persuasion is something that is often overlooked, and yet persuasion is a key skill in every job we get, every relationship we have, and every decision we make.

We are either in the act of being persuaded, or persuading others.

The average person does not know that they have this skill buried deep inside of them and so many doubt they have the ability to influence others in one way or another. With the information provided in this book, you will gain the knowledge to unlock your persuasive potential!

In this book you will learn:

• The brain science that drives persuasion in ourselves and others
• The six-step process to overcome any resistance and be persuasive
• Effective persuasion techniques
• How to tap into someone's belief systems and use it to your advantage
• Why empathy is a key pillar of any persuasive argument
• And much, much more!

If you have ever wanted to become a persuasive mastermind, the key lies in understanding human psychology, and the science behind why we make the decisions we do. Armed with this knowledge, you will have a unique advantage in every social interaction.

Learn the science behind persuasive techniques that can radically transform your success in every aspect of life - from business to relationships to personal success. So what are you waiting for? Pick up a copy of The Persuasion Equation: Influence Others with the Science of Persuasive Psychology today and start to transform your life with these powerful psychological secrets!

©2017 Modern Psychology Publishing (P)2017 Modern Psychology Publishing

Tapping into people’s belief systems is powerful

One of the most interesting parts of this book in my opinion was the part about tapping into people’s belief systems. If you put things in a way that caters to their perceived structure of the world, you will have a powerful advantage over being able to influence them.

This book teaches you all about the psychology of

This book is exactly what is says it is - how to use psychology to persuade others. It’s great to really get a grasp on the psychological principles that will help you influence others easily.

Understanding Resistance and How to Use it

It’s not just about overcoming resistance, you have to understand where people are coming from, and be clever enough to imagine solutions that they hadn’t thought about before.

How Persuasion Can Help and SO Much More

This book is highly motivating! You really can improve your social skills and success in life if you become better at the skill of persuasion. Don’t be intimidated, however, it’s something that anyone can learn.

Persuasion techniques that work

These methods really do work! If you read and understand this book, you will be well equipped to win arguments and persuade others to your point of view.