The Practice

By: Seth Godin

Narrated by: Seth Godin

Brought to you by Penguin.

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.


© Seth Godin 2020 (P) Penguin Audio 2020

Critic reviews

Seth Godin may be the ultimate entrepreneur for the information age

It's easy to see why people pay to hear what he has to say

Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off

If Seth Godin didn't exist we'd need to invent him

If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin

Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun

This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found

The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream

Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are

With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it

Seth does it again

His piercing, minimalist insight gets me everytime. Like a trusted friend telling you that dress is not your colour, you know they are right even if it stings a little. He manages to tell you exactly what you need to hear, not necessarily what you want to hear. I now know creativity, relevance and significance will not appear on my doorstep as a mirage, but can be manufactured by showing up. I'm off to make a ruckus.

Standing ovation

Like a fine wine, Seth gets better with age! Better at giving to the world and better at making a deep contribution.

Must for all creatives

This is my favourite book of Seth’s. I listen on repeat when I’m in a creative project or writing a book. It reminds me to be brave. To show up and do the work. To make my art. And to ship it. A must for anyone who wants to bring their best work to the world.

I love Seth!

I haven’t know Seth all my life, but in the last couple of years his books and events with him have popped up in my life and every time I finish a book or an event with him I’m inspired for change and opportunities.

The Practice is no different. It’s a great checklist to what we need to do to become better and better at what we love to do and get rewarded for it.

Thank you, Seth

One of Godin's best audiobooks.

Really enjoyed this book. It felt both inspiring and focussed (unlike some of Seth's other recent books).