The Purpose of Purpose

Making Growth the Heart of Your Business

By: Ron Tite

Narrated by: Ron Tite

What’s the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth—for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.

Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization’s direction, this book serves as your roadmap to success.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Ron Tite (P)2025 Ron Tite

A thoughtful and inspiring listen.

Generally audio books and podcasts are things I listen to while … something. Kind of like I did with music before I got old.
Ron speaks his truths so passionately, that I enjoyed listening and learning while doing absolutely nothing else.
I highly recommend.

Inspiring and instructive

This book is a delightful blend of wit, wisdom, actionable insights and kick-a** examples. It's rare for authors to read their books well; this author does an exceptional job bringing his prose to life with energy, personality, and, well, purpose.