The Sales Process: 70 Objections and How to Overcome Them - Sales Book - Objection Handling

By: FC Bohnke

Narrated by: Virtual Voice

Master the art of objection handling and close more deals with this completely revised and updated guide for 2026 and beyond.

In the competitive world of sales, objections are not a sign of failure—they are a sign of engagement. But if you don’t have a strategy to handle them, you’re leaving money on the table. In this revised edition of The Sales Process: 70 Objections and How to Overcome Them, veteran sales leader FC Bohnke provides a comprehensive, modern playbook for turning hesitation into commitment.

Drawing on over a decade of experience in the tech industry, Bohnke has updated his classic guide with new strategies, fresh examples, and a focus on the challenges of the modern sales landscape. Whether you’re dealing with remote buyers, AI-driven procurement, or a more informed customer than ever before, this book gives you the tools you need to succeed.

Inside, you’ll discover:

• 70 Common Sales Objections: A complete, categorized list of the most frequent objections you’ll face, from price and budget concerns to timing, authority, and trust issues.
• Modern Responses for 2026: Updated, psychologically-driven responses that work in today’s market, including how to handle objections related to remote work, virtual selling, and new technology.
• The Science of Objection Handling: Learn the underlying principles of why customers object and how to build a framework for handling any objection that comes your way.
• Practical, Actionable Techniques: No fluff, no theory. Just practical, real-world scripts and strategies that you can use on your very next sales call.
• Bonus Content: New chapters on negotiating in a virtual environment, avoiding common sales mistakes, and building unshakeable confidence.

This book is for anyone in sales, from the new graduate just starting their career to the seasoned professional looking to sharpen their skills. If you want to stop fearing objections and start seeing them as opportunities, this book is your essential guide.

Don’t just learn to sell—learn to win. Scroll up and grab your copy today!