The Secret Is You

How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

By: Chris Cicchinelli

Narrated by: Chris Cicchinelli, Patty Brisben, Jill Holden

How a trailblazing business turned the hottest bedroom toy accessories into a $400-million global empire.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company - which would soon be rechristened as Pure Romance - on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to more than $400 million today. Its workforce of independent consultants now approaches more than 40,000 in the US and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In The Secret Is You, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

©2021 Chris Cicchinelli (P)2021 Audible, Inc.

Fantastic Guide for Business and Life!

Thank you Chris for sharing your life, your vision, and wisdom for all Pure Romance consultants and anyone in business. Truly delightful, as though he were my teacher right by my side!

Breaking down walls!

I enjoyed listening to where Pure Romance came from to where it is know. Patty and consultant Q&A's remind me I can keep pushing myself out the the box and maje my self uncomfortable. Good thing will happen. Being dyslexic and knowing I am smart I see things differently and can still operate in a virtual and live world. How our stories can help someone else in their relationships with their partner, kids, customers and coworkers. It's time for me to break down those walls.
#secretisyou #romancerancher #partywraye

Thank you for the Inspiration

I bought and read the hard cover book.Then I saw the audible book; I had to purchase it as well! I love the passion and dedication, that Chris has; makes me proud to be part of the Pure Romance family! Thank you for believing in us and being the amazing leader you are!!!

Chris Cicchinelli is amazing

absolutely love this book pure romance is amazing and he inspires all us women in all his words

real, authentic, from the heart

These are real people working to make a difference in the world for the better! one relationship at a time! from the bedroom to the bankaccount Chri and Pure Romance is changing lives.