The Ten Commandments for Business Failure

By: Donald R. Keough

Narrated by: George Guidall

Unabridged CDs * 4 CDs, 4 1?2 hours

The Ten Commandments for Business Failure is a cautionary bible for business leaders, from a widely admired elder statesman who has seen and heard it all.

Always Invert!

As Carl Gustav Jacob Jacobi and most recently Charlie Munger have said "man muss immer umkehren" ie "invert, always invert", and that is exactly what Don Keough has done throughout this book. The solution usually lays within the problem and Don has stated 10 principles (actually 11)that are non negotiable in securing your business's (and more importantly life's) failure, all you have to do is follow them to fail.....or just invert and you WILL succeed!

Lessons from business failures

I really enjoyed it. I learnt a lot on how not to fail in business. So much to implement after this.

Awesome book

A really great book. Well done and very informative I thought. I would recommend it.

Insightful and uplifting

I loved listening to this book. Every chapter is a gem filled with stories from a wonderful business leader the author is.
Would like to own a print copy of this book just so I can cherish it better.

Great listen

Berkshire Hathaway Annual Book Selection had this book listed as a required read. This book goes in line with Charlie Munger’s inversion approach to life and business. Great takeaways from the book. Worth listening to!