The Ultimate Sales Letter, 4th Edition

Attract New Customers, Boost Your Sales

By: Dan S Kennedy

Narrated by: Matt Cartsonis

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Really great reading by Cartsonis

I enjoyed listening to Cartsonis as much as I enjoyed all the helpful steps outlined in the book.

Timeless!

Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.

Worth Every Cent

This book gives you many great ideas and insight . I do a lot of direct marketing and after reading the book I went to work on my copy.

Great listen

Very concise and straight to the point tips. I recommend this to anyone in sales or online marketing.

The Master of Direct Marketing Never Disappoints.

The Late Great Dan Kennedy...A One of A Kind. The Wealth of Knowledge Him and His Team Have Left Us In His Writings and Other Resources Are Remarkable Assets to Discover..