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The Uncomfortable Comfort Zone

Where Small Business Owners Get Stuck — And How to Move Forward

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The Uncomfortable Comfort Zone

By: Rick Tracewell
Narrated by: Rick Tracewell
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Let’s make sure you’re not wasting your time here.

If you’re working harder than ever but things aren’t progressing…If you sometimes wonder why your effort isn’t translating into the results you hoped for…If you want your business to be comfortably profitable…You are definitely in the right place.

This book exists because there are thousands of people just like you and me.

Doing everything we can, staying busy, pushing through — and quietly wondering why things aren’t improving. Friends and family see the long hours and assume it’s working, but inside, it feels way heavier than it should.

If that sounds all too familiar, know that you are certainly not alone. You may be in what I call the Uncomfortable Comfort Zone.

©2025 Rick Tracewell (P)2025 Rick Tracewell Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Small Business Business
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