The Unfair Advantage

How You Already Have What It Takes to Succeed

By: Ash Ali, Hasan Kubba

Narrated by: Ash Ali, Hasan Kubba, Raj Ghatak

The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter.

What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.

This groundbreaking audiobook shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

A Macmillan Audio production from St. Martin's Press.

Excellent book!

Such a great book! There is a lot of wisdom in this book! Anyone looking to start a business should read this. This book doesn’t stay on the surface it goes into deep layers. This book will be quoted for time to come! InshaAllah.

Excellent for founders

This is one of the best books about starting a business I’ve ever read. I really like how they separated the book into three parts with the last one covering basically step by step tactics.

True credible I insights!!

As an MBA graduate i felt like a learned so much about startups on this book. The knowledge, key insights and honesty was very helpful to get the tools and questions I was missing.

Eye opening- Great Book to have on shelf.

Great Book to have on shelf. Eye opening book and easy to follow. # unfair advantage!

The possibilities of being able to be successful.

Too many overly successful stories of obvious people who are over the top successful or have obvious “unfair” advantages.