Think Bigger

How to Innovate

By: Sheena Iyengar

Narrated by: Orlagh Cassidy

In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Sheena Iyengar (P)2023 Audible Inc.

Great ideas!

I really liked the practical application information that was spelled out in this book.

perfect preaentation of an effective & objective process.

see title of review - definately purcbase this book - listen then download & read pdf - then listen again. Then put this good information to work.

Now I Know How

As an entrepreneur it's good to hear why some of my ideas work and some don't. Now I have the framework to be consistently successful with my innovations.

A collection of examples

The book is just a collection of never ending examples of how other people came up with great ideas. I could use Google for this. Without the examples, the book would probably be 5-10 pages max.