UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

By: Jaime Levy

Narrated by: Jaime Levy

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

• Define value propositions and validate target users through provisional personas and customer discovery techniques
• Explore marketplace opportunities by conducting competitive research and analysis
• Design experiments using rapid prototypes that are focused on the business model
• Conduct online user research to gain valuable insights quickly on any budget
• Test business ideas and validate marketing channels by running online advertising and landing page campaigns

©2021 Jaime Levy (P)2021 Jaime Levy

Knowledgeable

I liked the in detail discussion on testing in this book. The information was a piece that I needed and did not know prior. So thank you.

Excellent book for all levels

Jaime Levy’s UX strategy is a wonderful book for any one in the field of product design. She interweaves her personal experiences which helps us understand what UX strategy really is. The narration is good, but would have liked more voice modulation.

Something for every UX designer

This audiobook has great sound quality. I think listeners will enjoy the author’s ability to tell stories based on their experience while teaching the more advanced subject matters of UX design. Junior UXers will love the section on rapid prototyping.

Starting in the UX field? You should listen to this book

This is an excellent book for beginners in the field of UX. It provides valuable insights on conducting competitor research, developing products based on a strong value proposition, and validating ideas before investing resources in something that may not have market fit.

A Must Read for Product Teams

This is a great resource - should be required reading - for product teams wanting to deliver innovative products at speed. This book breaks down the critical steps for success and provides clear examples of the risks and rewards of following or ignoring due diligence and proper processes. ie: understand how your business strategy is being/should be consumed by the people you want to reach to avoid wasting time, effort, and money AND asking/answering the difficult question up front "Is this the right thing to do?" This book covers the 4 tenants of UX strategy that are critical keys to success.

This second edition is a great example of how the industry continues to evolve by referencing the impact the pandemic has had on user research and collaboration. Jaime does a fantastic job of narrating how teams can pivot to get the job done remotely without compromising standards or skipping a beat.

Successful product teams understand the value of UX strategy and how it supports business strategy. If you're new to the world of UX or an oldtimer, this book is a great read/listen to get your approach on the right track.