Unfair Mindshare

A CMO's guide to community-led marketing in a product-led world

By: Derek Weeks

Narrated by: Virtual Voice

ABOUT UNFAIR MINDSHARE

Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, underscoring its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders who aim to seamlessly integrate community-led initiatives with demand generation, account-based marketing, and brand positioning strategies.

In this transformative guide, Weeks embarks on an enlightening journey that delves deeper than traditional marketing strategies. He unveils a community-led approach that equips marketing teams to devise integrated go-to-market initiatives, allowing them to stand out effectively in crowded markets. Readers will receive pragmatic advice on budgeting for community-led marketing, gauging community health, monitoring the right metrics, and reporting results.

Furthermore, the book presents foundational guidelines for community engagement, designed to boost participation, empower members, and sustain market momentum year after year.

"Unfair Mindshare" is more than just understanding the intricacies of community-led marketing; it emphasizes actionable steps that tie in marketing and sales teams alike. The book delivers riveting case studies and actionable marketing playbooks with the potential to drive 100x growth.

Order your copy today to tap into the vast possibilities of community-led marketing.

UNFAIR MINDSHARE CHAPTERS

1. How We Built Unfair Mindshare
2. Where CMOs Must Invest in Marketing
3. Launching Community-led Marketing
4. The Rules of Community-Led Engagement
5. The Rules for Scaling Your Operation
6. Connecting Orbits for Internal Success
7. Launching into Orbit 3 (Pre-flight Checklist)
8. Organizing Your Team
9. Exploring Community-led Engagement
10. Building Relationships to Spark Your Movement
11. Mapping Out Your Community Playbook
12. Growing with Community-led Sales
13. Measuring Your Impact
14. Improving Your Intent Signals for ABM Programs
15. Growing Affinity Matters

ADVANCE PRAISE FOR UNFAIR MINDSHARE

"In the modern era, people crave connection. Companies fostering thriving, self-sustaining communities not only gain a substantial competitive advantage but also forge enduring connections, creating value for years. Unfair Mindshare is a tour de force in the art of attracting and engaging today's buyers. Derek Weeks illuminates how community-led marketing can become a CMO’s secret weapon for driving significant pipeline and revenue growth. This book is a game-changer packed with strategic insights and fresh perspective."
— Dan Tyre, HubSpot

“Unfair Mindshare is the definitive guide to community-led marketing. Derek Weeks is a seasoned expert whose 'been there, done that' expertise and comprehensive understanding of the synergy between product, brand, and community yield a book that's both inspirational and educational. Above all, it's brimming with actionable insights. This book is an indispensable read for the modern marketer.”
— Kathleen Booth, SVP Marketing, Pavilion

“Unfair Mindshare masterfully engineers a seismic shift in marketing, propelling the conventional playbook into a new era of community-led strategies. Building upon traditional product and brand marketing strategies, Weeks introduces a paradigm that helps businesses rise above the market noise. A courageous approach, grounded in real-world case studies, which makes it all the more compelling. Viva la revolution!”
– Paul Muller, former Worldwide VP Marketing, Hewlett Packard

Order your copy today!