Unlabel

Selling You Without Selling Out

By: Marc Ecko

Narrated by: Todd Haberkorn, Marc Ecko

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.

Inspiring

Great narration. Wanting authentic ways to share my own brand, I found Marc's book inspiring and motivational. Time to create!

Not really inspiring of a story

This is a story of a guy that made it rich starting from nothing and having a nervous breakdown at the end of it. Not really inspiring. How is he changing the world with his success? How is he bettering the world? How is he helping society? How is he living meaningfully? Those are the questions you need to answer in a book about success, because at the end of the day none of what you do matter if you don't do it for the good of everyone. Progress and evolution start within us and transcend to the rest of the society. Let's not become an extravagant rich people that care about there own bubble world: getting famous and keeping it real? What does keeping it real really means? It means nothing really.

It's not my cup of tea at least.

...So Real, It Should Be Illegal

Where does Unlabel rank among all the audiobooks you’ve listened to so far?

This book is rare and floats on an island by itself in the sky.

What was one of the most memorable moments of Unlabel?

Marc took the time to understand his unique voice and uses that as an anchor for his entire story.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

This book made me root for the little guy, who eventually became the big guy... then the little guy again.

Any additional comments?

This was a refreshing and inspiring read. Weather your in your teens or early 20's and moving through life with an inspiring dream or in your early or mid to even late 30's and beyond... Anyone can appreciate a real, authentic, passionate voice that still has hunger and embraces struggle on the road to true success not only materially, but also over ones own ego.

Standing Ovation.

Amped

Listened to this book from Baltimore to Charlotte. This had me to definitely continue to create my art and put it on clothing and keep grinding. Rest assured how not to get caught up.

Excellent read!!

This book helped clarify a lot of questions I had for my brand, RicheNickel. As an artist, its very hard to know or value what a fulfilling sense of success is or will be. This is a must read for anyone with a creative ability, willing to make a name for yourself... and a coin or two