Value Your Business Now!

A Down-to-Earth, Step-by-Step Guide to Business Valuation - 2nd Edition

By: Kenneth A. Bonnici

Narrated by: Virtual Voice

This is not another book about the theory and techniques of business valuation. This book shows you how to actually do a business valuation—yourself, right now.

It walks you step by step through the process using a proper worked example, explains the key concepts in plain, jargon-free language, and gives you all the tools and information you need (including a free downloadable Excel template) to value your business like a pro.

Whether you’re a business owner curious about what your business is worth, an investor looking to buy or sell shares in a private company, or an accountant tackling your first valuation for a client, this book has you covered.

It’s a pragmatic, down-to-earth guide that makes the often intimidating, overly academic, and confusing world of business valuation accessible to mere mortals.

Finally, a book on business valuation you can understand without necessarily having an MBA, a finance background, or a PhD in jargon.

What You’ll Learn

1. How to calculate what your business is worth—in plain English, with real-world logic and examples.
2. The key drivers of value (and what quietly destroys).
3. A sound five-step process you can apply using your own numbers and the downloadable DIY Excel template.
4. How to see through financial smoke and mirrors—whether you’re buying, selling, or just want to know where you stand.
5. How to challenge the nonsense you’ll hear from brokers, buyers, and even some accountants.

Who This Book Is For:

• Business owners who want to know what they’ve built is really worth.
• Entrepreneurs who are planning an exit, raising funds, or growing fast.
• Accountants and aspiring business valuers who want to understand the real-world logic, not just textbook theory.
• Anyone who’s ever been baffled by valuation buzzwords like EBITDA multiples, DCF, WACC, or Risk Premiums and wants them translated into human.

Stop guessing. Start valuing. Get the clarity—and confidence—you need to make smarter business decisions today.