Wait, There's More

The Dirty Secrets Marketers Use to Make You Buy Stuff You Don’t Need.

By: Rob Anspach

Narrated by: Virtual Voice

Wait There’s More!

You didn’t accidentally buy it. You were guided there.

Every headline you click. Every “limited-time” offer. Every bonus stacked just before checkout.
None of it is random.

In Wait, There’s More!, veteran marketer and author Rob Anspach pulls back the curtain on the psychological tricks, emotional triggers, and subtle manipulations used every day to make people buy things they don’t need…and often don’t even want.

This book exposes how modern marketing really works:
the hooks that stop your scroll,
the urgency that shuts down logic,
the authority illusions, fake social proof, fear-based messaging, endless funnels, and algorithm-driven persuasion designed to keep you clicking, buying, and coming back for more.

But this isn’t a cynical takedown of marketing.

It’s a playbook for awareness.
Inside, you’ll learn:

• How to spot manipulation before it costs you money
• Why “scarcity” and “bonuses” are often manufactured
• How stories can inspire…or deceive
• Why fear sells faster than facts (and why that’s dangerous)
• How ethical marketers build trust without tricks
• And how integrity outperforms hype in the long run

Whether you’re a consumer who wants to stop being played or a marketer who wants to sell without selling your soul, this book will permanently change how you see ads, offers, and “too-good-to-be-true” promises.

Once you understand how the tricks are done,
you stop being the target.

And that’s when you gain the real advantage.

“Every once in a while, a book arrives that makes you stop, sit up, and rethink what you thought you knew about selling. Wait, There’s More! does exactly that. Rob Anspach has worked inside the world of persuasion long enough to know its best moves and its dirtiest tricks. He lays them out with honesty and a storyteller’s touch, showing how influence can either help or harm people, depending on who holds the pen. The chapters move fast and hit hard, each one packed with practical insight you can use immediately. This is a book worth reading, sharing, and keeping on your desk. If you care about selling with integrity and want an edge that lasts, start here.” — Steve Peterson

“It’s not often when one of us in this industry comes out and pulls back the curtain. Things usually spoken about behind closed doors usually never see the light of day. But Rob has done everyone a favour here by not only pulling back the curtain of marketing magicians tricks but held it open for you to peer through. There may be some who read this with dropped jaws and wide eyes, and you should. Because if nothing else it opens your eyes to how the public is directed on a daily basis. Rob provides tools for marketers tired of the same old same old and are looking for ethical directions for their marketing. Everyone should read this, marketers and consumers alike to be prepared. There is a better way to market, we can do better and Rob lays that out so eloquently. I would advise everyone to grab this, and read it, more than twice. Keep it close as a reminder.”
— Paul W. McIntosh

“I really enjoyed reading, Wait There's More. It gives great insights into the "dirty secrets of marketing". How to avoid them as a consumer and how business owners and marketers can rise above this manipulative marketing. Choosing the route of genuine connection with customers and selling them what they really need and want, not just what the marketer wants them to buy. It's a real refreshing read.”
— Rebecca Harrison

Read this book…and you’ll never hear “Wait, there’s more!” the same way again.