We Are All Weird

The Myth of Mass and the End of Compliance

By: Seth Godin

Narrated by: Seth Godin

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.

©2011 Seth Godin (P)2011 Brilliance Audio, Inc.

Marvelous

A must not only to read, a must to keep and revisited at least every month.

Marketing book without marketing data

I bought this book by accident but enjoyed it for the most part. I'm not in marketing nor am I attracted to it but this was informative about some of the ideas behind it. My only complaint would be that the book seems slightly repetitive.

Some good nuggets

There were some bright spots throughout this book. I loved the way he defined what it means to "be rich" in particular. I didn't enjoy it as much as Seth's other books though, it felt overly long and repetitive this time.

Must read to understand the myth of niche

Profound. Timely. Relevant to both - small and big business. Let's break the division of them and us and embrace every community's distinctiveness.

Some good concepts here!

Focus on a niche. If you market to everybody you market to nobody. Find your niche--your passion--and pursue it!