We Don't Need Permission

How Black Business Can Change Our World

By: Eric Collins

Narrated by: Eric Collins

Brought to you by Penguin.

A powerful guide to successful, transformative entrepreneurship for the under-represented from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker.

At a time when half of Black households in the UK live in persistent poverty—over twice as many as their white counterparts—We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

Durable empowerment—from education to health outcomes—is key to solving the multiple problems that result from systemic racism and sexism. And it is the best way to close the inequality gaps that have hampered and continue to hinder Black people and all women too. To address this problem head on, Eric Collins co-founded venture capital firm Impact X Capital to invest in under-represented entrepreneurs in the UK and Europe.

In We Don't Need Permission, Collins identifies 10 key principles of successful entrepreneurship, and reveals how it's possible to change a system that has helped some, while holding others back. The book not only aims to inspire and motivate under-represented people to take their future and economic destiny into their own hands, but will demand of current business leaders and organizations that they do business better.

It's time to stop waiting for someone else to give permission, Collins tells us, and start boldly making the world we want to see.

©2022 Eric Collins (P)2022 Penguin Audio

Critic reviews

"Eric Collins is one of the most powerful business people in Britain." (The Times)

LOVE! Intimate storytelling and powerfully encouraging!

This audio book is so well done! Feels like your siting down with a very successful friend/mentor listening to them share key intimate details about their life, success and insights on how to step boldly into your life & business visions. Eric’s voice is also deep and soothing. This book will definitely empower and encourage you to stop looking for permission in life and business and believe in yourself! Inspiring read!

Inspirational and engaging!

“We Don’t Need Permission” is a truly timely and essential read(listen). Covering the historic context and evolution of Black entrepreneurship in the US and UK, Collins keeps you engaged and interested with every chapter. He also includes a variety of stories of the founders behind successful entities that are now household names from Amazon to Google, from Barry Gordy to John Johnson as well as examples from a variety of industries from airlines to entertainment.

Encouraging Black entrepreneurs to “let go of small and think global,” Collins provides his own experiences to bring to life to the book’s key lessons. This is ultimately a book about liberation. An inspirational playbook of timeless advice for entrepreneurs, a roadmap for anyone aspiring to become an entrepreneur, and great advice for any professional wanting to get unstuck and discover a path foward. “We Don’t Need Permission” is truly the clarion call that our community has needed.