What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

By: Nicholas J. Webb

Narrated by: James Foster

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about

• Use listening posts and Contact Point Innovation to refine customer types
• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
• Connect across the five most important touchpoints
• Co-create with your customers
• And much more

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Nicholas J. Webb. (P)2016 Brilliance Audio, all rights reserved.

My Customer Experience first book, great easy read

Is amazing the easy way to approach this difficult matter. I'm fortunate enough to have started my journey in the customer experience arena with Nicholas J. Webb

Ideal

Un libro práctico, fácil de escuchar y comprender. Da una nueva perspectiva del entorno de marketing que impulsa a los negocios exitosos.

So good, I'm listening to it a 3 time! I love it!

Great book! going on my 3rd listen.Cant wait for the next book to come!

Very practical advice and well thought out

The book has very clear sections with very clear advice. Whether your business is doing awesome or needs a pick me up the strategies laid out will help you find a start point.
I liked this book so much I bought 4 copies for my front line staff to read.

Must read if you are looking for a way to improve your business

I love the idea that by making your business meaningful to others, you can actually make your work fun and successful.
I am in the restaurant business and will definitively use the lessons from this book. Thank you Nicholas for your brilliant work. And thank you James for your awesome voice performance.