What’s Your Business Worth?

How to Measure, Maximize, and Market Your Small Business

By: Anthony J. Folino III

Narrated by: Virtual Voice

Unlock the true worth of your small business with practical insights, proven strategies, and real-world case studies.

Are you a small business owner preparing to sell, a buyer searching for a smart investment, or an advisor guiding clients through complex transactions? Understanding the value of a small business is essential—and uniquely challenging. Unlike large corporations, small businesses require tailored approaches that balance financial metrics with human factors, market dynamics, and industry nuances.

“What’s Your Business Worth?” is your comprehensive guide to mastering these complexities. This book demystifies business valuation through a clear, step-by-step framework that blends theory with actionable tools and real-world examples. From foundational concepts and key value drivers to specific valuation methods and negotiation strategies, this book equips you with the knowledge to make confident, informed decisions.

Inside, you’ll find:

✅ A thorough exploration of valuation fundamentals and why accurate valuation matters for buying, selling, succession planning, and investment

✅ Detailed explanations of asset-based, income-based, and market-based valuation methods with industry-specific case studies

✅ Insights on how different types of businesses—from service firms and retail stores to manufacturing and e-commerce—are valued in practice

✅ Guidance on the human side of valuation: navigating seller emotions, buyer expectations, and bridging gaps to close deals successfully

✅ Practical templates, worksheets, and checklists to build your own valuation workbook and prepare for due diligence

✅ Tips on increasing your business’s value before sale and planning a smooth exit strategy

Whether you’re stepping into your first business transaction or seeking to deepen your valuation expertise, this book is an indispensable resource. Written in accessible language and packed with examples, it blends the art and science of valuation to give you a realistic understanding of market realities.

Don’t leave your business’s value to chance. Empower yourself with the insights and tools to unlock fair value and achieve your goals.