016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 2)

Listen to Part 1 with Lisa Apolinski here:

Spotify: https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ

Apple Podcasts: https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.

She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.

In this episode, we discuss;

how digital marketing works

digital marketing tools

digital marketing channels

digital marketing fundamentals

digital marketing skills

digital marketing benefits

digital marketing trends 2024

digital marketing how to get started

digital marketing responsibilities

email segmentation

storytelling for marketing

content marketing storytelling

community based marketing

how to promote business through digital marketing

how to become a self made digital marketing expert

how to become a digital marketing expert

how to choose the right digital marketing agency

how to find clients for digital marketing

what are the benefits of digital marketing

what is the difference between traditional and digital marketing

content marketing vs digital marketing

creativity and productivity

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email [e-mail].

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Where to find Lisa Apolinski:

LinkedIn: Lisa Apolinski, CMC

Agency Website: 3 Dog Write Inc.

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Where to find Marketing Over Wine:

Email us at [e-mail]. We love hearing from you.

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Visit our website for more episodes and transcripts: marketingoverwine.com

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⌚ TIMESTAMPS

(00:00) - Recap

(00:58) - Introduction

(02:20) - How to attract new customers

(07:22) - Lisa’s 30-year career biggest challenges and how she overcame them

(14:02) - How to find clients as a freelancer

(18:15) - 2024 predictions: what’s the future of AI in digital marketing

(25:18) - Lisa’s digital marketing tools

(27:38) - What's the difference between content marketing vs digital marketing

(31:50) - What has helped Lisa stay creative and productive through her 30 years career

(34:53) - Advice for aspiring and new marketing professionals

(40:15) - Lisa’s favourite type of wine

(40:35) - If you could have a glass of wine with anyone, who would it be and why?

(41:08) - Learn more about Lisa Apolinski

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All background music used is by various artists on Pixabay.