100 Top Agents Reveal How They Built Their Business. Here's What I Learned.

Download the playbook here: https://a-impact-media.kit.com/aab7c512ae Your Local Market Needs To Know Who You Are: https://www.knwnlocal.com/ I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter, on email marketing, YouTube, hyperlocal branding, and scaling your business. Here's what you'll learn: How a newsletter in a small town turned into a six-figure business Why some agents stopped paying for marketing — and still grow every week The real cost to grow a local newsletter (it's lower than you think) What top agents do differently on YouTube Why hyperlocal is your best protection against AI We cover: 0:00 Intro 4:27 What actually gets people to open your emails? 6:11 How YouTube generated $11M in one year 6:21 Your first 20 videos aren't for you 9:21 Why you should ignore your analytics early on 10:40 The 3 types of content that actually generate leads 13:52 Social media isn't about views 15:52 How social media built a 300-home business 17:07 The simple hack that beats paid ads for leads 23:09 How to get luxury listings with no connections 26:06 Why cold calling still works better than you think 28:44 What luxury brands can teach you about real estate 29:45 How debt became his biggest motivation 30:57 Free Playbook Download 33:28 How young agents are scaling to $1–3M GCI 35:22 The letter that went from $0 to $1M in listings 37:06 Why follow-up is the most underrated skill 38:49 How to handle the emotional rollercoaster of sales 41:07 How to scale a team without losing control 42:51 The split mistake almost every team makes 47:12 What happens when your team barely profits 51:39 How to build a hyperlocal brand 52:22 Why your face needs to be on your brand Resources: Andrew's Links: Website:https://www.knwnlocal.com/ Instagram:https://www.instagram.com/andrew_bayon/ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.