101: The Six-Week Booking Sprint for Spring

90 Minute Marketing Intensive

I lay out a six-week booking sprint for family photographers who look at their spring calendar and feel that sinking “uh oh” moment. We also dig into the debate about showing kids’ faces online and why fear-based, black-and-white rules can hurt photographers and families when the real issue is nuance and privacy.
• spring booking sprint built around visibility, trust, and ease of booking
• why we avoid rebranding, website overhauls, and portfolio spirals during slow season
• the kids’ faces online debate, AI fears, and the difference between identity-based exposure and anonymous portfolio work
• one offer only and one clear booking path to reduce confusion and increase conversions
• week one foundation: clear page, simple pricing, examples, and fast inquiry replies
• week two visibility push with local tags, storytelling, and direct invites to book
• week three trust builders: testimonials, FAQs, and a simple booking walk-through video
• week four urgency: scarcity language, availability posts, and reminders without shame
• week five follow-up: tracking leads and converting fence sitters
• week six evaluate: double down on what works, pivot if needed, keep momentum
If you need help with this, you can join the membership. If you want to get my eyes on your business to help you decide what that offer and that booking path will be, you can book a one-on-one intensive.

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