#107 - Etsy SEO for Beginners (Without the Algorithm Panic)

Etsy SEO feels confusing on purpose.

And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress.

In this episode, I break down Etsy SEO for beginners in plain English.

No algorithm fear.
No trending keywords.
No constant listing refreshing.

We cover:
✨ How Etsy search actually works (without the jargon)
✨ What keywords are… and what they’re not
✨ Where keywords matter, and where they really don’t
✨ Why refreshing listings doesn’t magically fix low sales
✨ What to focus on instead if you want steady progress

This is calm, grounded SEO that helps you understand what Etsy needs and what buyers need – especially if you’re early-stage and trying to make your first proper sales.

If this helped, subscribe for more beginner-friendly Etsy and handmade business advice, and go listen to the episode on why favourites don’t automatically turn into sales next.

Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.