#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director

The Human Side of Selling. Erika Andersen talks with Laird McLean, Proteus Partner, Head of Organizational Transformation and Sales Leader, about the human side of selling - what it means and why it's important, especially in today's increasingly complex and technologically sophisticated business environment.

Timestamps:

[00:00] Podcast episode introduction

[01:00] Importance of focusing on the human side of selling

[03:25] Looking at businesses in a three dimension way

[04:26] What happens when you don't focus on the human side of selling?

[07:31] How can salespeople be more human centric?

[10:51] Podcast episode wrap-up

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