13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing

Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them.

If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

(VIP day and course only options available as well.)

Takeaways

• Understanding your audience is crucial
• Your book is not for everyone
• Your readers are looking for you. Be sure to focus on them and not everyone else.
  

Chapters

• 00:00 The Importance of Understanding Your Audience
• 06:09 Serving Your Ideal Reader
• 12:05 Engaging Your Ideal Reader
• 18:06 Being in Alignment with Your Ideal Reader
• 24:05 Serving Your Ideal Reader Effectively
  

Resource(s) Mentioned:

• Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.
  

Connect with Ashley D. Shepard on social media:

• Website: www.sheppublishinghouse.com
• Facebook: www.Facebook.com/ShepPublishing
• YouTube: www.youtube.com/@sheppublishing
• Instagram: www.Instagram.com/sheppublishing
• LinkedIn: www.linkedin.com/in/ashley-d-shepard
• Threads: https://www.threads.com/@sheppublishing

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Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader

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