#142 - The Storytelling Mistake Most Brands Make - John Elbing

John Elbing is a business storytelling consultant and the creator of the Storybuilding method. He helps organizations flip the script by building their brand story from the customer’s standpoint rather than from inside the organization. He works with leadership and marketing teams to align messaging, sharpen positioning, and make marketing decisions easier. He is the bestselling author of Storybuilding, a practical book that gives teams clear tools to create stories that truly resonate.

John's Linkedin: https://www.linkedin.com/in/elbing/

John's Website: https://standpoint.ch

Buy my Book: https://www.elangelfand.com/talkdeeper

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