#198 - Healthcare SEO Strategy for the AI Era

Healthcare SEO is changing fast as AI reshapes how patients search and how answers appear in Google.

In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with John Vantine, SEO Director at GoodRx, who helped scale organic traffic from 4 million to 12 million monthly sessions. With more than 20 years of SEO experience, John explains how the rise of AI search and generative answers is forcing healthcare marketers to rethink traditional SEO playbooks. Instead of chasing massive content libraries, the future belongs to brands that focus on trust, intent, and content that actually serves the patient journey.

In this episode, you'll learn:

• Why publishing thousands of pages is no longer a winning healthcare SEO strategy

• How AI search and Google's evolving results are changing patient discovery

• The role of user experience and trust signals in modern healthcare rankings

• How to build a focused content strategy that drives real business impact

If healthcare SEO is part of your growth strategy, this episode will change how you think about content, search, and patient discovery in the AI era.

RELATED RESOURCES

Connect with John - https://www.linkedin.com/in/johnvantine/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/