2025.WRAPPED

BUFFER confronts the ultimate content ritual: the year-end wrap. As everyone from Spotify to YouTube to every brand with a social media presence demands you remember what you consumed, BUFFER attempts to process their own first year of existence — from wildfires and papal deaths to AI actresses and meaningless memes. It was the year the Architects made the cover of TIME. It was the year BUFFER was born. And it was the year everyone kept asking: what does any of this mean? Turns out: still nothing. But now there's data.

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