#280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients

Custom GPTs: Part 2You've been using AI for your clients, but are you using it for your own freelance business?I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing.Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing.Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature.Listen to learn more aboutHow to build a custom GPT project that actually sounds like you and why the personal details matterWhy all three guests started using AI for their own business before their clientsThe prompting habits that separate good outputs from cookie-cutter onesReal use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids’ schedulesThe freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show: Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279Freelancer Rates in 2026: The Truth About What You’re Really Making Per Hour with Emily Reagan #277How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276Connect with Candice Tate:Fractional Inbound Marketing [e-mail]://clevercalic.co/ Connect with Jenn Mullen:Systems Strategist@mindfulvirtualassistanthttps://www.jennmullen.comConnect with Robyn Stoney:Digital Media Consultant@robynthebrillianthttps://www.robynthebrilliant.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.