290. Small Business, Large Visibility: Real Marketing That Actually Works

"Visibility isn't about a huge marketing budget — it's about strategy, consistency, and showing up where your community already is." -Kristen Olson Small businesses don't need massive marketing budgets to get noticed — they need the right strategy. In this solo episode of Turmeric & Tequila, host Kristen Olson breaks down practical, no-fluff marketing strategies that entrepreneurs and local businesses can implement immediately to increase visibility, attract customers, and grow their brand. Drawing from 20+ years as an entrepreneur, brand partner, and athlete, Kristen shares the same marketing approaches she has used while working with companies like Reebok, Red Bull, and Champion, along with building her own businesses and a top 2% globally ranked podcast. This episode was inspired by an upcoming community event where Kristen will be speaking about marketing for local and small business owners who want results without spending thousands on agencies or complicated advertising funnels. If you're a founder, side-hustler, or entrepreneur trying to grow your brand in today's noisy marketplace, this episode delivers simple, actionable marketing strategies you can start using today. Kristen covers: Simple SEO strategies anyone can implement Smarter social media marketing Cost-effective ways to build visibility The power of partnerships and community Why real-life events still matter in a digital world Practical steps to start marketing your business today No huge budgets. No marketing overwhelm. Just real strategies that work. SMALL BUSINESS, BIG VISIBILITY Speech Deck 2026 (PDF) Time Stamps: 00:00 - Intro & Welcome 00:29 - Episode Overview: Small Business Big Visibility 00:36 - Special Event Announcement & Talk Structure 01:05 - Sponsor Shoutout: Colorado Clownfish Swim School 01:21 - Sponsor Shoutout: Declan James Watches 02:45 - Host Intro & Background 03:40 - The Truth About Visibility & Marketing Myths 05:15 - SEO Basics: Google Looking for Clarity 05:45 - Strategy #1: Answer Questions People Ask You 06:45 - Strategy #2: Use Words Your Customers Use 08:00 - Strategy #3: Consistency Beats Perfection 09:00 - YouTube & YouTube Shorts Strategy 10:20 - Social Media Strategy: Avoid Burnout & Stickers/T-Shirts 12:00 - Three Pillars of Social Media: Value, Authenticity, Consistency 13:15 - People Follow People, Not Businesses 14:30 - You Don't Need to Go Viral 16:00 - Three Types of Content: Education, Story, Community 17:30 - Mindset of Abundance & No Fear of Copycats 19:00 - The 80/20 Rule: 80% of Business from 20% of Clients 20:00 - Opportunity Cost & Balance-ish Life 21:30 - Cost Effective Visibility: Podcast Guesting 23:00 - Pro Tip: Ask for Podcast Content Files to Repurpose 24:30 - Strategic Partnerships & Collaboration 26:30 - TNT Affiliate Partners Page & Collaboration Mindset 28:00 - Community Storytelling & Press Record Strategy 29:30 - The In-Between: Non-Measurable Metrics Matter 31:00 - In-Person Events = Marketing Gold 32:15 - Five Actionable Strategies You Can Implement Today 32:45 - Action Item #1: Five Common Customer Questions 33:30 - Action Item #2: Social Media 2-3 Times Per Week 34:30 - Action Item #3: Reach Out to One Potential Partner 35:15 - Action Item #4: Plan One Small In-Person Event 36:00 - Final Thought: Marketing is About Clarity & Connection 36:30 - Thank You & Final Sponsor Callout 37:00 - End Kristen Olson Kristen Olson is an entrepreneur, speaker, and host of the Turmeric & Tequila podcast, ranked in the top 2% of podcasts globally. A former Division I athlete and 5-time CrossFit Games competitor, Kristen has spent over 20 years building businesses, brands, and communities. She has worked with companies including Reebok, Red Bull, Champion, and numerous wellness and performance brands, helping connect strategy, storytelling, and partnerships to create authentic visibility. Through speaking, coaching, and her media platform, Kristen helps entrepreneurs, athletes, and leaders grow their businesses, build meaningful relationships, and show up powerfully in their communities. Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH