37. How AI Is Impacting Search

We’ve got an episode you don’t want to miss! In this week’s release, Jay welcomed Julio Casado, CEO of Full Funnel Agency (with serious Google Search chops), to pull back the curtain on how AI is shaking up the way people search – and what that means for your practice, your business, and just about anyone trying to be found online.

Julio gave us a jam-packed and eye-opening crash course on all things AI-powered search. You’ll walk away not just with new strategies, but a crystal-clear understanding of the why behind today’s biggest search trends. If you’ve ever wondered why your clients show up more “AI-educated” than ever, this one’s for you!

Here are 5 keys you’ll learn in this episode:

1. Where AI finds its answers – Hint: It’s NOT just your website anymore! Learn which external sites and platforms the AIs are pulling from (and how to get featured).
2. How to dominate hyper-local and hyper-niche search results – AI loves specifics. Julio breaks down what kind of content to create so you are the recommended expert.
3. Why FAQ pages (and real-world citations) are your new secret SEO weapon – Stop churning generic blogs! Switch your focus to powerful FAQ and strategic mentions in local publications.
4. What separates GPT, Claude, and traditional Google for recommendations – Find out how these platforms differ AND why that matters to your marketing game plan.
5. How to position yourself as the go-to authority on AI-driven queries – Contextual expertise and strategic citations are the future. Julio shares actionable steps to get you there.

Fun fact from the episode: Want a quick AI win? Julio reveals that Wikipedia powers 90% of all pre-trained data across AI platforms. If you can snag a Wikipedia page (or even just a solid mention), you dramatically boost your AI-driven visibility!